In today’s fast-paced world, maintaining a balance of the mind and body is essential for a healthy and fulfilling life. At the forefront of promoting this balance is Spring Water. Our team has collaborated with the talented European champion and female athlete, Luiza Gega, to showcase the perfect balance of minerals found in every bottle of Spring. The center of the campaign, the TV spot, shares her daily workout struggles and highlights the importance of staying hydrated and maintaining a healthy mineral balance. The whole campaign aims to inspire through all the communication channels. Through the influence of Luiza Gega, the campaign goal is to motivate the audience for a healthier and a more positive mindset. That is why we chose to apply encouraging copy and creatives in the most part of communications… as Luiza says in the spot, “You create your own balance”.
The out of home and social media creatives feature inspirational quotes to motivate and inspire our audience, while showcasing the refreshing and rejuvenating benefits of Spring Water. Our intention was to present the audience with another part of Luiza and not only showcase her while running.