We developed a 360 degree digital marketing strategy by combining Google Ads and Social Media Ads. The campaigns were developed in 3 stages, with each phase having its own focus on parts of Albania’s heritage. This way we were able to reach a high number of people and a high frequency.
Part of the campaign was also the creation of 20 promotional videos that would be promoted on YouTube. Through drone footage, we created different videos titled “Albania from Above” to showcase the country’s stunning landscape from a unique perspective.
The implementation of the online campaigns substantially influenced the best possible promotion in the social networks of Albania and the real-time recognition of what it offers. It brought the development of the Albanian image in the international market as a country with a wealth of assets of cultural, natural heritage and historical sites. This way we increased the visibility which had a positive impact on increasing the number of visitors in Albania.