The commercial’s song was composed solely for the purpose of this campaign by Samer Agolli and it features traditional Albanian song motives.
We created sponsored ads on Google and social media, featuring banners and creatives showcasing Albania’s attractions. Our team also identified 38 relevant keywords in multiple foreign languages as part of our SEO strategy. By incorporating these keywords into international websites and articles, we were able to increase the visibility of Albanian tourism in foreign countries.
Part of the campaign was also the creation of 20 promotional videos that would be promoted on YouTube. Through drone footage, we created different videos titled “Albania from Above” to showcase the country’s stunning landscape from a unique perspective.
We believed the best way to best present the hidden treasures of Albania was to create five captivating documentaries that showcase the country’s stunning landscapes, rich history, vibrant culture, and warm hospitality. These documentaries offer a glimpse into the many wonders of this Balkan gem.