Our agency collaborated with the Ministry of Agriculture and Rural Development (MARD) to undertake the project named “For Organic Production, Labeling, and Control of Organic Products.” Our primary focus was to develop a unique brand identity for Albanian agriculture’s organic product range. Therefore we created a brand that would reflect the essence of national and organic products by associating them with specific elements and colors.
To establish a connection with Albania, we incorporated the country’s identifying element, the eagle, as a key visual in our branding. Additionally, to evoke the idea of organic and bio products, we emphasized the colors green and white. By doing so, we succeeded in creating a brand that was uniquely recognizable as Albanian while remaining distinct and memorable.