Brand: Traditional Specialities Guaranteed
Services: Brand Identity, Branding and Design
A brand identity that celebrates Albanian Heritage
The Ministry of Agriculture and Rural Development (MARD) has developed a legal framework for schemes on the quality of agricultural and food products, in accordance with the National Plan for European Integration (NPIE) and the Inter-Sectoral Strategy for Agriculture and Rural Development 2014-2020.
Our team was tasked with creating a brand identity for “Traditional Specialities Guaranteed” (TSG), which involved designing a logo that incorporates elements of Albanian culinary heritage. Our innovative graphic solution celebrates the tradition of Albanian agricultural and food products, establishing a unique and memorable identity for TSG.
A seamless blend of traditional and modern elements
Incorporating Heritage with a Traditional Albanian Tool
The brand drew inspiration from a traditional Albanian kitchen gadget known as the “magje,” which is commonly used for making dough. In addition to this traditional influence, the brand also incorporated one of Albania’s identifying colors: red. This bold and vibrant hue was used as the primary color in all of the brand’s communications, helping to establish a strong and recognizable visual identity.
NEXT PROJECT
SPRING
A champion-level balance
FSHATÇE
With milk and nothing but the milk!
