The story of ALSAT’s transformation into Albanian Screen is a memorable one. We were thrilled to create a campaign that would announce this exciting change. AS was going to be bigger and bolder than ALSAT. Now it was available for all Albanians across the board. That is why the tagline was: “Welcome to the television of all Albanians”. Our approach was to evoke a sense of nostalgia for the past, while also emphasizing that change is inevitable and often brings positive results. Our campaign began by acknowledging ALSAT’s past, and the role that it played in the lives of Albanian viewers. We wanted to honor this legacy, while also making it clear that the channel was moving forward into a new era. To do this, we highlighted the slogan “Times change, so does television”, which served as a bridge between the old and the new.