Globe’s brand identity was consistently reflected across all communication channels, with a focus on positioning the customer as a hero and establishing Globe as an expert. Our new approach made Globe seem as caring for the wellbeing of its customers.
It’s the little things that count- putting a cake on the stove, or clothes near the washing machine. Small elements of daily life will make a difference in the way a brand communicates.
We wanted to give Globe’s target audience a sense of home.
Every campaign was accompanied by a short TV Spot. Making sure the brand stayed consistent, a mood and tone of voice complementary to the designs was applied. The brand was easily identifiable through its primary colors, turquoise and orange.