Glina / Natural Mineral Water
Integrated Campaign / 2016
Glina Spring Water is the oldest and most famous source of water in Albania. Old stories in both Albania and Greece show that Glina has been used as curative water since the Middle Ages. The Glina Natural Mineral Water was processed and bottled in a factory with German technology for the first time in 1979 and it became present in Albanian tables ever since. In this aspect, the Glina Water remains the only mineral water in Albania with a long history of traditional consumption.
Our agency has been taking care and regularly curating the image of Glina Water since 1998.Furthermore, this time our agency was entrusted with the task of creating the new positioning of Glina Water and we are proud to state that we developed another successful communication campaign. We based our integrated campaign on the long history of this product. It is a story that features all of us. Along with Glina’s history, we grew up, we changed for better, and we as well as our consumers have something to tell about it.
Glina Water remains the only mineral water in Albania with a long history of traditional consumption
Backstage “Glina, nje jete me ju”