BioJu was the first premium supermarket in Albania that sourced only bio and organic certified products. At BioJU, they believe that the food we eat should be good for our bodies and good for the planet that’s why they source only BIO certified products, partnering with trusted suppliers to bring their customers the freshest and most nutritious ingredients possible.
Our agency played a key role in creating BioJU’s positioning in the market. We firstly developed their brand book, which served as the blueprint for ta strong brand identity. From there, we developed a comprehensive 360 degree communication strategy that combined traditional and digital tactics designed to raise awareness of the BioJU brand and connect with their target audience.