The Ministry of Agriculture and Rural Development (MARD) in accordance with the obligations arising out of the National Plan for European Integration (NPIE) as well as the objectives in implementing the Inter-Sectorial Strategy for Agriculture and Rural Development 2014-2020, took the initiative to develop the legal framework for schemes on the quality of agricultural and food products.
Our job was to come up with a brand identity for “Traditional Specialities Guaranteed” (TSG). Therefore we worked on a logo that contained elements of Albanian culinary heritage. We created an identity of the tradition of Albanian agricultural and food products, through an innovative graphic solution.